Roku is increasing its lineup of streaming media players in an try to bring down the price of 4K-ready devices, and plug every hole in the marketplace. The enterprise announced this morning the release of new devices, the Roku Premiere and a Walmart distinctive version, the Roku Premiere+.

Previously, Roku’s lowest price 4K-equipped device become the $70 Roku Streaming Stick+. Now, through the most reliable line, it offers 4K gamers that start at $40.

The Premiere ($40) sports a quad-core processor, and helps streaming content material in HD, 4K, and 4K HDR. It also ships with an HDMI cable, IR far off, works over 802.11 (b/g/n) wireless, and offers Dolby and DTS digital surround skip via over HDMI.

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At $40 for the usual Premiere, Roku is getting extraordinarily competitive on rate. Amazon’s 4K-capable fire tv expenses around $70, as does Google’s Chromecast ultra. And even at $40, you’re nevertheless getting an HDMI cable within the container. The choicest has a low profile that’s now not quite as narrow as a streaming stick, however now not far off. It seems a lot like the prior express device.

The Premiere and most effective+ go up for preorder today and could be available beginning in early next week. One after the other, Roku is also “updating” its pinnacle-tier Roku ultra by using including JBL earbuds to the container; the hardware is in any other case identical and will promote for the same $99.99 price. That’s additionally coming next month

And do not forget about Roku’s wireless audio system for its TVs (sorry, set-top field owners, no support for you but). They sound remarkable for a enormously inexpensive pair of bookshelf speakers, and they’re easy to set up. While there isn’t a lot innovation room left for Roku’s streaming devices, it’s now positioning to tackle Sonos in the wireless speaker market. it’s now not tough to imagine that the organization’s tv companions, no longer to say outlets, may see lots of bundling opportunities along Roku units. The wireless speakers are to be had for pre-order for $180.