Samsung just unveiled its first ever cinema technology, that has clearly been designed for the new generation of the viewing experience. It is the world’s first High Dynamic Range (HDR) LED theater display, and promising stellar picture quality over its whopping 34-foot LED screen. According to the company, the screen is able to provide LED-tier picture quality at a very high resolution (4096 x 2160). Samsung is currently showing off the screen at the Cinemark Century Orleans 18 XD Theater.

The company claims ‘the product exceeds DCI specifications used to ensure a uniform and high level of technical performance, quality, and reliability in the digital cinema’. Samsung says that its new screen is able to offer HDR content and ‘realistic presentation’ and is guaranteed to impress the most entertainment-savvy guests. The technology has an almost 10 times higher brightness level compared to the standard cinema projectors. Moreover, company says that there is no distortion and nearly infinity:1 contrast ratio.

samsung cinema screen
Cinema Screen

As the moniker suggests, this new cinema screen is not a Television set destined for general consumer market, but instead, it simply aims at giving a solid alternative to the conventional projectors found in the movie theaters. Samsung also claims that the screen is free of interference and optical distortion, and offers a superior color and highly accurate presentation. Interestingly, the Cinema Screen will be backed sound-wise by an ‘innovative audio solution’ powered by Harman Professional Solutions’ Cinema Group with Samsung’s Audio Lab but more details will be coming later about that.

The new Cinema Screen is currently in the process of getting DCI certification and recently completed compliance test at Keio University in Tokyo. The demo started taking place today and will continue through 30th March .