The professional camera company RED, best known for producing high-end cinema cameras that are used to shoot major motion pictures, has just announced a new smartphone running Android. Which it is billing as the “first holographic media machine in the world”.

The company says that the phone will deliver in early 2018, and it is currently available for preorder on company’s official website. It starts at $1,195 for the aluminum version, and there is additionally a $1,595 variant made from titanium.

The Hydrogen One smartphone has a 5.7 inch holographic display and runs Google’s Android mobile operating system. According to a press statement by Red, the handset’s screen can “seamlessly” switch between traditional 2-D content and holographic 3-D content such as games.

The Hydrogen One will also feature a modular camera unit that users can switch out with various camera modules for “higher-quality motion and still images.” You will even have the ability to use a module that captures 3D footage in RED’s own holographic video format, called Hydrogen. However, those modules won’t be ready at launch.

We do not realize something about the inner specifications for the Hydrogen One but company does write that it’ll have a USB type-C port, a microSD card slot for expandable storage, and the picture of the smartphone itself seems to reveal a headphone jack.

It will be exciting to look how a business enterprise that makes cameras designed for cinematic capabilities will fare in opposition to extra-traditional cellphone cameras, like the iPhone 7’s or the high-quality-in-class Galaxy S8’s.